PROJECT / 03
WEB EXPERIENCE · CONCEPT
Forma
A concept storefront that puts considered typography, product discovery, and a focused shopping journey first.
Project typeCommerce experience
What we builtArt direction · E-commerce interface · Responsive design
Illustrative concept direction
01 / THE CHALLENGEMaking complexity
Making complexity
feel considered.
Create a digital shop that feels editorial without making product discovery or purchasing harder.
02 / THE OUTCOMEUseful by design.
Useful by design.
Ready for real work.
A restrained commerce direction where expressive typography and a simple journey give each product room to breathe.